In a large saucepan, combine the rinsed glutinous rice and water over medium heat. Stir to prevent sticking. Bring to a gentle boil, about 5 minutes.

Once boiling, reduce heat to low, cover, and let the rice cook for about 10 minutes, stirring occasionally. If it thickens too much, add a splash more water.

Incorporate the ube flavoring into the pot after the rice is cooked. Mix well, then add coconut cream, evaporated milk, and condensed milk, stirring until smooth.

Sprinkle in brown sugar and a pinch of salt. Stir continuously over low heat for 6 minutes, watching for thickening to a creamy consistency.

Remove from heat and ladle into bowls. Consider garnishing with toppings like toasted coconut or fresh fruit. Serve hot.